Last year, when I went to PNC bookstore with the sole purpose of looking for 2-3 start-up/entrepreneur or graphic design books to buy, there was a magical moment happened – I picked this book without any thought and went straight to cashier!

It’s weird. It was not until I was standing at the cashier that I read the book title, subtitle, and author name. And that is the only time I decided to buy a book without even reading anything about it. It turned out that it’s a right decision, totally right – Sprint is not only about start-up, it’s also a great lesson for any book cover designer and that ultimately match my original purpose.

After getting home, the first thing I did is not reading the book, I began to analyse the design. I broke things down to their most basic form and asked many questions. Why is this color? What drove the book designer to use slant text?  Why is the solid 3D letter as last? Etc.

Fortunately, Jake Knapp wrote a post on Medium about his book’s cover design process.


For the next round, she did just that: turning “sprint” into a logo and refining the type. Jessica decided that Freight Sans Condensed matched the personality of the book. She had to redraw the letters to correct for the slant, but by starting with type, she was able to do lots of iterations very quickly.